AI Agent
Brand
Artifacts
3x brand logo and identity, Launch video, Website, Midjourney Workflow
Team
Founding Team, Head of Marketing and me
Scope
Brand update to facilitate the launch of three agentic products.
To support the launch of three AI video agents, I designed a scalable brand system that enabled anyone in the company to create high-quality branded content quickly. Using Midjourney style references and curated moodboards, the system allowed teams to generate consistent imagery on demand—crucial for video, where visuals needed to adapt seamlessly across light and dark moods layered on brand backgrounds. After a one week design sprint we were ready to launch with logos, video, landingpage and identity.
Impact
One week brand sprint creating logo, launch video and landingpage
Each agent received its own distinct color mood, complemented by organic brush strokes to add a more human and approachable feel. On top of this, I established a modular system of cards, color usage, and typography that allowed new agent sub-brands to be implemented quickly with every new release.
The system enabled rapid production while improving with every release. Each new agent iteration refined earlier designs, while landing pages, lead-gen assets, LinkedIn carousels, and motion graphics were all built from the same shared components.
